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“Protein nationalism”: How geopolitics is reshaping the global ingredients market
Protein has become much more than a nutritional selling point. As demand for high-protein foods accelerates, governments are increasingly treating the production and supply of protein as a strategic national interest, opening up a new geopolitical battleground with significant implications for food manufacturers. A new Eurasia Group report, “The Rise of Protein Nationalism,” describes how governments are using domestic production, trade controls, and investment to secure protein supplies and gain geopolitical leverage — a shift it defines as “the use of state control over production capacity and exports as a political lever within and between countries.”Olivia Lates, assistant marketing manager at Gold Coast Ingredients, discusses the company’s vegan collagen matcha, paired with flavored syrups, such as blueberry crumble, banana cream pie, and ube. She tells Food Ingredients First why nostalgic flavors like cotton candy and Shirley Temple continue to resonate with consumers and offer a sense of comfort. Lates also shares a sneak preview of the botanical-fruit pairings she expects to influence flavor innovation in 2027.
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