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Tage Affertsholt, 3A Business Consulting

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30 September 2014 — Trends in the Whey Ingredient Marketplace

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Ingredient Focus : Beverage Flavors

The majority of new soft drink launches, 57%, have been tracked with a fruit flavor included. Launches in this flavor group increased by CAGR +19.2%. Within the category, coconut was the fastest growing fruit flavor (CAGR +41%).

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Ingredient Application