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The Rise of Brewed T...

The Rise of Brewed Tea as an Innovation Platform

04 Nov 2015 | l'Italiana Aromi

L’Italiana Aromi highlighted the company’s brewed teas at this year's Anuga, obtained from different types of tea (black, oolong, green, white and yellow). Rich in catechins, such as homemade tea, this year brewed teas were presented in lemon, peach, pomegranate, lychee, raspberry and mint flavors. Infusions of chamomile, hibiscus and red fruits, elder and rose, rooibos and orange were all on diaply at Anuga 2015. “Brewed tea now accounts for 30% of the Italian iced tea market,” says Roberto Tirelli at L’italiana Aromi, who explains: “Brewed tea is a natural development of iced tea. Compared to a traditional iced tea, the process that we use is 100% natural; only hot waters and tea leaves and we do not use any chemical process, such as what is used for the extracts in ice tea.”

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