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Beyond “lab-grown”: Trust and terminology shape cultivated meat acceptance
Consumers in the US and Germany are more likely to choose and pay more for cellular agriculture meat (CAM) when it is labeled “cultured” or “cultivated” rather than “lab-grown,” according to a new study. For cultivated meat companies, the findings mean branding and consumer trust are likely to be as important to business success as the technology itself.During a tour of Cargill’s cocoa supply chain in the Netherlands, Michiel van der Bom, product line director, Cocoa & Chocolate, spoke to us about the impact of bean origin, storage, roasting, and alkalization on cocoa flavor, color, texture, and product performance. He also explained how manufacturers are exploring recipe optimization and hybrid chocolate-compound innovation to navigate cocoa supply volatility.
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F&B flavor trends in focusJul 2026
Multimedia
During a tour of Cargill’s cocoa supply chain in the Netherlands, Michiel van der Bom, product line director, Cocoa & Chocolate, spoke to us about the impact of bean origin, storage, roasting, and alkalization on cocoa flavor, color, texture, and product performance. He also explained how...



























