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“Innovation at origin”: IFF’s Madagascar hub to boost vanilla R&D and resilience

International Flavors & Fragrances (IFF) has opened a vanilla innovation center in Madagascar to enhance its ability to “innovate at origin” by tracking vanilla’s journey from extraction to flavor creation. The innovation hub will reportedly help the flavor giant strengthen the sustainability and resilience of one of the world’s most complex natural ingredients.
A man eating a donut and drinking a coffee in a bakery.
Innovation at the sweet spot: GLP-1, allulose and the rise of “post-sweeteners”
There is a convergence of factors driving innovation in the sugar reduction space. Sugar taxes are spreading. Front-of-pack labeling is tightening. Regulations on high-sugar products are increasing across Europe, North America, and Asia. Proprietary research from Kerry and ADM shows that a majority of global consumers are actively trying to lower sugar intake.
Woman shopper checking the label of olive oil in the supermarket.
Foodchain ID: Consumer demand and supply chain risks are reshaping traceability
During Vitafoods Europe 2026, FoodChain ID was positioning traceability and transparency as no longer optional extras, but core requirements for ingredient suppliers navigating a more complex and scrutinized market. From clean label expectations and sustainability claims to tightening regulations and supply chain volatility, the pressure on manufacturers to prove product integrity is intensifying across every stage of the value chain.
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Food packaging trends
Innova Market Insights data indicates a 5% compound annual growth in F&B launches between April 2021 and March 2026. The top packaging types were flat pouch, folded box, and bottle. More than half of launches were packed in plastic, while molded fiber packaging shows strong growth. Recyclable remained the top environmental claim, as reusable claims gain traction.
FoodchainTP
The Product Development Leader's Guide to Digital Integration
Product development teams are under pressure to deliver more, faster. Yet many face persistent friction from fragmented systems. This guide uncovers the hidden costs of digital disconnection, showing how to spot opportunities for integration and build the connected foundation that helps your team move faster with confidence.This Technical Paper is brought to you by FoodChain ID.
Christophe Dewilde, Meurens Natural, Vitafoods Europe 2026, Cereal Syrups, Sugar Reduction, Clean Label, Sugar And Sweeteners, Hidden Sugars, Natural Ingredients, Food And Beverage, Reformulation, Swe
Vitafoods Europe 2026: Meurens Natural addresses sugar reduction and clean label trends with cereal syrups

Christophe Dewilde, sales and marketing manager at Meurens Natural, discusses the role of cereal syrups in sugar reduction and clean label formulations. He addresses challenges around “hidden sugars,” their versatility in reformulation, and how these natural ingredients balance texture, sweetness, and functionality in mainstream F&B applications, while meeting growing consumer demands.

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Austria Juice’s fermentation slashes sugar in fruit concentrates for EU...
woman's hand holding orange juice bottle in supermarket
Austria Juice has unveiled a reduced-sugar fruit juice using fermentation, which it says can cut sugar and calories by nearly 30%. With the EU Breakfast Directive’s deadline approaching, the patent-pending technology ensures the juice stays flavorful while allowing beverage companies to label the product as “reduced-sugar fruit juice from concentrate.”
Rockwell Automation and Actemium unveil AI-powered refrigeration system for...
woman in frozen food aisle in supermarket
US-based Rockwell Automation and industrial engineering firm Actemium have introduced an AI-driven refrigeration optimization solution that reduces energy use by nearly 17% in frozen food production. The innovation aims to address the energy, cost, and sustainability challenges in industrial refrigeration, which accounts for up to 70% of a plant’s electricity consumption.
Symrise expands alternative smoke portfolio ahead of EU regulatory changes
smoky meat pieces on fork against black background
As the EU prepares to implement stricter rules on primary smoke flavorings in July 2026, with more slated for 2029, food manufacturers are facing a growing challenge — how to maintain the authentic taste of smoked foods while staying fully compliant. Ingredient suppliers are stepping in with innovative solutions to help brands navigate this regulatory shift.
Global food prices rise for third consecutive month as Near East conflict...
An older woman looks at her grocery receipt worriedly.
World food commodity prices rose again in April. It was the third consecutive monthly increase, driven by higher costs across vegetable oils, meat, and cereals as the effective closure of the Strait of Hormuz continued to push up energy and fertilizer prices.
Vitafoods Europe 2026: From Starbucks protein foam to bone broth coffee,...
vitafoods 2026 show floor
Health ingredients are getting delicious makeovers as the food and supplement industries increasingly converge. This notion was highlighted at Vitafoods Europe 2026, which took place in Barcelona, Spain, May 5–7. Food Ingredients First walked the show floor, where suppliers demoed fizzing probiotics, slurpable vitamin jellies, and an array of beverages, bars, and RTM soups packed with protein.
Vitafoods Europe 2026: Spotlight on healthy aging, women’s wellness and new...
Vitafoods Europe 2026

Nutrition Insight

At the recent Vitafoods Europe 2026 trade show, longevity, women’s health, delivery formats, the gut microbiome, and metabolic wellness took center stage. Industry players showcased new ingredients and consumer-centric formats to meet demand for proactive and targeted health solutions. On the show floor, Nutrition Insight explored the top trends in nutrition with experts from Sirio, Lallemand Health Solutions, Kerry, Rousselot, Lubrizol Nutraceuticals, and IFF Health Sciences. 
Highlighted features
man picking up protein bar from supermarket aisle
Tech & Innovation
Arla Foods Ingredients: How aeration is reshaping texture...
High-protein bar manufacturers are thinking beyond traditional formats as consumers demand more than just nutrition — they now seek a variety of textures and exciting sensory experiences in snacks. Aeration, the process of incorporating air to create a lighter, fluffier texture in foods, is emerging as the “next frontier” in protein bar innovation, according to Arla Foods Ingredients.
huge dairy plant
Business News
FrieslandCampina invests €90M to boost whey protein...
FrieslandCampina is investing over €90 million (~US$105.8 million) to advance its whey protein innovation and further optimize its ingredients production network in the Netherlands. Using internally-sourced whey, the dairy giant aims to expand its capacity to produce protein ingredients for performance, active, early life, and medical nutrition applications.
large building with vitafoods logo
Food Ingredients News
Vitafoods Europe 2026 live: Multi-benefit beverages...
Functional beverages are emerging as one of the most dynamic and fast-moving categories, as the global wellness market continues to evolve. No longer limited to fortified juices or protein shakes, today’s formulations are blending hydration, nutrition, and targeted health benefits — from gut support to cognitive performance — into convenient, everyday formats.

Ingredient focus

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Sugar reduction solutionsMay2026

Innova data shows that consumers are actively reducing sugar in their diets. This trend drove +5% increase in reduced-sugar claims in F&B launches from 2021 to 2025. Europe accounted for the most ...

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Product innovation

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Food packaging trends May 2026

Innova Market Insights data indicates a 5% compound annual growth in F&B launches between April 2021 and March 2026. The top packaging types were flat pouch, folded box, and bottle. More than half of launches were packed in plastic, while molded fiber packaging shows strong growth. Recyclable remained the top environmental claim, as reusable claims gain traction.

Trend analysis

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Innovative chocolate applicationsMay 2026

Innova data shows an increase in chocolate product launches globally. One-third of these launches were in a chocolate block format, while wrapped chocolate pieces emerged as the fastest-growing format. “Vegetarian” was the leading claim for chocolate, and nut flavor was the most popular flavor.

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Christophe Dewilde, Meurens Natural, Vitafoods Europe 2026, Cereal Syrups, Sugar Reduction, Clean Label, Sugar And Sweeteners, Hidden Sugars, Natural Ingredients, Food And Beverage, Reformulation, Swe
Video05:10
Vitafoods Europe 2026: Meurens Natural addresses sugar reduction and clean label trends with cereal syrups

Christophe Dewilde, sales and marketing manager at Meurens Natural, discusses the role of cereal syrups in sugar reduction and clean label formulations. He addresses challenges around “hidden sugars,” their versatility in reformulation, and how these natural ingredients balance texture,...

Lucas Wiarda, Corbion
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Vitafoods Europe 2026: Corbion champions fermentation-based algae omega ingredients for mainstream F&B
Vitafoods 2026: Carbery & Synergy Flavours video thumbnail: Two people at an innovation expo beside sliced chocolate-covered desserts on a wooden board
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Vitafoods Europe 2026: Carbery and Synergy Flavours tackle protein innovation and functional food trends
Michiel Pronk, Cosun Protein
Video06:02
Vitafoods Europe 2026: Cosun Protein unlocks fava bean’s potential beyond vegan consumers
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