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Symrise reveals Gen Alpha’s growing impact on household food choices
Adolescents are not just a “future-consumer” focus — F&B businesses should already be targeting Gen Alpha consumers as a longer-term growth lever. Companies that ignore 6–14-year-olds risk losing influence at the family decision-making level, while early engagement could help secure early and lasting brand loyalty. But what do Gen Alphas prioritize when making F&B purchases, and how can ingredient producers empower brands to reach this increasingly influential consumer base? A new study by Symrise across Europe, Africa, and the Middle East (EAME) has sought to answer these questions, revealing how adolescents shape F&B choices in these regions.Sugar taxes and front-of-pack labeling rules are accelerating sweetener innovation. Guillaume Blancher, global portfolio director for Sweetness at Kerry, explains why removing sugar is not simple, and how “sweetness optimization” can help overcome bitterness exposure and thin mouthfeel challenges. He also discusses how GLP-1s are reshaping taste expectations and beverage formulation strategies.
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Lallemand Bio-Ingredients

Future of food processing Mar 2026
Multimedia
Durk Bosma, head of insights at EIT Food Consumer Observatory, discusses the gap between consumer health intentions and indulgent food choices. He emphasizes the need for F&B manufacturers to tailor products for consumers who are “health optimizers” or “balance cravers.” Bosma also comments...



























