Mondelez: “Snackification” trend culminates in new Milka chocolate milk
23 Aug 2024 | Mondelez
Christopher Callanan, global licensing lead at Mondelez, discusses the consumer trends behind the company’s recent licensing agreement with Arla Foods, allowing the dairy cooperative to produce, distribute and market chocolate milk under the Mondelez-owned Milka brand. He dives into how “snackification” — the trend of eating smaller meals — drives the food and beverage sector, particularly the confectionery space.
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