Masking hemp protein offnotes
29 Jul 2019 | Prova
Prova has expanded its flavor masking platform to mask offnotes in hemp-based proteins. The move follow initial work in the pea protein arena, which is now being taken to market. Powder form and organic compliant options are now available for pea protein masking options. “We did an extensive work on pea protein and the natural next step was to go into hemp. We have seen hemp booming everywhere and for us that it was a natural way to further explore this new platform in natural flavor with hemp. Hemp has similar off-notes to pea and we can use our extensive knowledge of masking flavors from pea and applying them to hemp. We are currently in the development phase of that,” says Marie le Beller at Prova. The company is looking at the market and considering the masking of other trending whey proteins, including whey protein.
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