Boosting bakery

Mar 2025

Innova Market Insights data indicates a 2% year-over-year growth in bakery launches with health benefits between 2023 and 2024. Sweet biscuits/cookies led with 25% of global launches, while gut health claims continue to rise.

Chocolate solutions

Feb 2025

Innova Market Insights data indicates that global chocolate launches are increasing, driven by consumers who view chocolate as a source of happiness and comfort. 

Sugar reduction claims grow

Jan 2025

Innova Market Insights data indicates a growth in sugar reduction claims globally. Soft drinks was the leading category for these launches, but Spreads showed the fastest growth over five years.  

Fiber claims surge for food & beverages

Dec 2024

Innova Market Insights data indicates a steep growth of 11% for fiber claims from October 2022 to September 2024. The bakery was the leading category, but there is fast growth for fiber-rich Meat Substitutes.