02 Jan 2019 --- Globalization has sparked consumers’ curiosity around new food and drinks, exciting flavors and new ways of eating, as they become more knowledgeable of other cultures. This is resulting in brands bringing more variety to the market. Heightened sensory delivery, storytelling and novelty are providing ways for brands to engage with more adventurous, hedonistic consumers. FoodIngredientsFirst takes a closer look at the hotly tipped top trends for this coming year, including the “adventurous” consumer, plant-based eating and increased calls for transparency.
