08 Aug 2019 --- UK grocery chain Waitrose and Partners has launched a non-alcoholic aperitif, Æcorn, now the sister brand of the company’s branded distilled non-alcoholic spirit, Seedlip. Sales of no- and low-alcohol drinks have been on the rise for the past five years with Waitrose reporting a 180 percent rise in sales year-on-year. More specifically, Waitrose.com has seen searches for non-alcoholic spirits and aperitifs increase by 2,140 percent and 82 percent respectively, compared to last year.
