03 Jan 2020 --- Lidl GB is to stop displaying cartoon characters on its own-brand cereal ranges by spring 2020 to help parents tackle pester power in the supermarket aisles and encourage healthier choices. The move is in response to nearly three-quarters of parents saying they experience pester power from their children while shopping. Over half of parents believe cartoon characters on cereal packaging encourages this behavior, according to Lidl research.
