06 May 2020 --- Perceptions of food sustainability in Japan – especially within the chocolate market – are rapidly changing according to chocolate giant Barry Callebaut. Japanese consumers are recognizing issues presented in food supply chains and connecting consumption behaviors with a desire to safeguard the planet, the company says. Echoing this, a 2019 Barry Callebaut survey showed that 72 percent of Japanese consumers consider sustainability a crucial purchasing driver. To further boost the eco-conscious sentiment in the Japanese chocolate market, Barry Callebaut has partnered with Tokyo-based Yuraku Confectionery and calls for chocolate manufacturers in Japan to push sustainability forward.
