07 May 2019 --- Consumers often choose natural and healthy products, which offer an indulgent sensory experience, particularly in beverages. For French flavor group Aromatech, the beverage sector is open to innovation with new, bold and exciting flavors. According to Ségolène Partamian, Aromatech’s Marketing & Communication Manager, the four main trends that stand out are “discovery, natural, alternatives and traceability.”
