02 Jun 2020 --- Five percent of chicken on UK supermarket shelves now meets the Better Chicken Commitment (BCC) with approximately 30 million birds per year, according to the science-based chicken welfare policy. BCC is a set of criteria for improving the lives of broiler chickens, specifically raised for meat. “By prohibiting the use of fast-growing breeds, allowing more space and better living conditions, the BCC eliminates some of the very worst problems inherent in the factory farming of chicken,” the organization underscores.