02 Dec 2019 --- British distiller Diageo is spearheading a new artificial intelligence (AI) and machine learning system, “What’s Your Whiskey,” to analyze people’s flavor preferences in alcohol and match them with their “perfect whiskey.” The digital experience can be accessed via any mobile or internet-connected device. The whiskey selector experience is launching in nine European countries (the UK, Germany, Austria, Switzerland, Spain, Greece, Belgium, Denmark and the Netherlands) and will be available in six languages.
