10 Dec 2020 --- Social media increasingly has the power to make or break trends, and TikTok – the forum of choice for much of Generation Z to share short videos – is no exception. The company has released the top viral food videos from 2020, which emphasize both innovative sensory experiences as well as familiar favorites. This is also in line with Innova Market Insights’ tenth Top Ten Trend of 2021: “Age of the Influencer.” The market researcher emphasizes the increasing role that social media has in driving purchasing decisions.
