17 Feb 2020 --- Sales of Kefir – the yogurt-like milk drink containing ‘gut-friendly’ bacteria – are skyrocketing at UK supermarket Tesco, as UK consumers gain a strong appetite for the ancient milk noted for its probiotic properties. The market for dairy cultures is highly dynamic and constantly evolving, with companies leveraging innovations in this space to produce cost-effective, value-added, flavorsome and nutritious products. A surge in demands for lactose-free, plant-based and probiotic-enriched foods and beverages further proliferates related NPD.
