19 Jun 2018 --- Since modern-day consumers understand the role that natural antioxidants can have on their personal nutrition as well as how they can function to preserve food for longer, they want more of them. And so antioxidants are finding new potential amid modern life’s demands. As the fast-paced, high-stress and the time-precious contemporary consumer doesn’t have much time for sourcing and cooking from scratch, that often translates into a lack of fresh fruit and vegetables and an increase in processed and convenience food.