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From “fibermaxxing” to “fibermixing”: SupplySide Global 2026 spotlights next-gen fiber innovation
Fiber was a hot topic on the show floor at SupplySide Global 2026 in Las Vegas, US, last week (Oct 28–30). Suppliers say consumers are moving from simply eating more fiber, which is known as “fibermaxxing” on social media, to combining different fibers for targeted benefits, leading to the new idea of “fibermixing.” At the same time, the rise of GLP-1s is creating heightened demand for fiber that supports digestive health, satiety, and nutrient density, beyond weight management alone.Olivia Lates, assistant marketing manager at Gold Coast Ingredients, discusses the company’s vegan collagen matcha, paired with flavored syrups, such as blueberry crumble, banana cream pie, and ube. She tells Food Ingredients First why nostalgic flavors like cotton candy and Shirley Temple continue to resonate with consumers and offer a sense of comfort. Lates also shares a sneak preview of the botanical-fruit pairings she expects to influence flavor innovation in 2027.
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Olivia Lates, assistant marketing manager at Gold Coast Ingredients, discusses the company’s vegan collagen matcha, paired with flavored syrups, such as blueberry crumble, banana cream pie, and ube. She tells Food Ingredients First why nostalgic flavors like cotton...
































