06 Jan 2023 --- As Mars props up its wellness snacking portfolio with another acquisition, the better-for-you snacks category looks set to grow further this year as consumers demand more from healthy indulgence. FoodIngredientsFirst spoke with the confectionery giant after it has signed an agreement to acquire Utah-based whole-fruit snack brand Trü Frü.“Pending customary regulatory approvals, Trü Frü will join our rapidly growing portfolio of better-for-you brands as a separately operated business unit,” Juan Martin, global president of Health & Wellness at Mars, tells us.
