25 Sep 2019 --- US food company KIND healthy snacks is discontinuing its Fruit Bites line from retail just two years after the products were brought to market. The move is a bid to draw attention to the “unnecessary use” of synthetic dyes in a wide variety of foods consumed by children. The decision comes after KIND’s executives observed a preference among children to eat fruit snacks resembling candy gems versus the dried, whole fruit that the company uses in its products. The company has also unveiled a public installation it hopes to demonstrate the severity of synthetic dye consumption in the US.
