22 May 2017 --- The subtleties and taste references for the perfect creamer are vastly diverse for every region across the world. FoodIngredientsFirst caught up with Luc Steenwelle, Product Group Manager Beverages Asia, FrieslandCampina Kievit, who explains how indulgence, premiumization and convenience are driving new product development trends in the Southeast Asian market as well as looking into what creaminess actually means to consumers of tea and coffee drinks.
