11 Mar 2020 --- A multitude of key trends are driving the natural flavors market currently. Chief among them are sustainability, health and experimentation which dominate how manufacturers are approaching formulation across several categories. Natural flavors are key in salt and sugar reduction, MSG replacement, masking off-notes associated with plant-based proteins and improving the taste of plant-based meat and dairy alternatives. Natural flavors derived from botanicals are also being used to convey naturality in beverage applications such as waters and ready-to-drink (RTD) teas, while also being applied to the likes of yogurt and ice cream.
