19 Apr 2021 --- The appeal of frozen foods for convenient and time-saving meals remains the primary driver of sales for this category throughout the COVID-19 pandemic. In this segment, meals-for-one and luxury-branded ready meals are prominent among the most in-demand positionings. In frosty dessert highlights, ketogenic ice cream pops are tapping into the consumer ethos for well-being. Among new ingredient launches, functional starches from Cargill and American Key Food Products (AKFP) are aiding freeze-thaw tolerance and stability.
