27 Mar 2020 --- UK health food brand Aduna has partnered with the African Union-led Great Green Wall flagship initiative to build a global value chain for baobab. The African superfruit is estimated to be worth US$1 billion to rural Africa, sustaining the livelihoods of ten million households. In this exclusive FoodIngredientsFirst interview, Andrew Hunt, Co-Founder and CEO of Aduna, speaks in detail about the economic value of an integrity-driven business model, which synergizes land restoration and income generation. The partnership now seeks to bridge local Sahelian producers with the global market to create “green jobs” with the nutritious and flavor-packed indigeous tree crop with potential as a mass marketed ingredient.
