09 Mar 2021 --- Cultivated meat that is produced using renewable energy is likely to compete on costs against conventional meat production in under ten years, reveals new research. However, cost competitiveness remains an evident benchmark for cultured meat players entering the saturated protein market, which is already dominated by established meat and plant-based players. Hybrid products combining plant-based meats with cultivated meat may offer a “compelling near-term opportunity” to further reduce costs and hit environmental targets, while more thoroughly biomimicking the meat-eating experience.