18 Oct 2022 --- New research has uncovered consumer expectations around ecolabel certifications linked to seafood consumption. The results show a mixed bag of understanding of precisely what the eco label means. For instance, 62% of respondents believed an ecolabel to mean there is limited or no damage to the environment associated with catching the seafood. In comparison, 62% also felt that an ecolabel means a seafood product was not caught using a high-impact fishing practice, such as bottom trawling. Commissioned by the On The Hook campaign surveyed more than 2,000 adults in the UK, 40% of whom indicated that they purchase eco labeled seafood products. They were asked questions relating to their expectations of such products.
