21 Jan 2021 --- Redefine Meat has formed a partnership with Best Meister, an Israeli meat distributor, who will distribute the company’s plant-based Alt-Meat products commercially to Israeli restaurants and high-end butchers in the first half of 2021. The Israeli Alt-Meat innovator has also revealed the results of the largest-scale public blind-tasting of Alt-Meat products targeting meat-eaters. Conducted with, the companies launched a food truck concept named “There’s a new meat in town.”
