Commenting on the 2012 performance, Morten Nielsen, Carlsberg’s Director of Corporate Social Responsibility, says: "Brewing requires a healthy environment. Most of our raw materials are ingredients which are sourced directly from nature, and we work targetedly to limit the environmental impact of our activities. We search for opportunities at every point in our value chain, be it ongoing research and development into our raw materials, ever-improving efficiency opportunities at our production sites, or more environmentally friendly ways of storing and transporting our products.”