16 Mar 2021 --- Purchasing decisions are often driven by evidence of fair, traceable and sustainable agricultural practices in products. With the aim of further elevating this transparency using blockchain, Farmer Connect, a global supply chain software, has secured US$9 million in a Series A investment round. “The pandemic has shown digitalization is essential for the vast majority of businesses’ survival. Our technology can help provide this safeguard,” Michael Chrisment, CEO of Farmer Connect, tells FoodIngredientsFirst. “[Traders] can now provide more than just the raw material commodity as brands see [Farmer Connect] as a way to showcase the quality of products and relationships with producers.”
