26 Feb 2021 --- Beyond Meat has struck two high-profile deals with fast food giants McDonald’s and Yum! Brands, the corporation that operates KFC, Pizza Hut and Taco Bell. The moves will see plant-based products proliferating fast food menus as the tie-up accelerates the co-development of chicken, pork and egg products as part of a plant-based platform. These mega partnerships are hailed as a “new chapter for plant-based meat” by Good Food Institute executive director Bruce Friedrich. At the same time, Beyond Meat’s CEO, Ethan Brown, calls this moment a “tipping point” in terms of plant-based meat’s cultural relevance.
