03 Sep 2019 --- This month marks the seventh Sourdough September, a celebration of the dough run by the Real Bread Campaign, run by Sustain: The alliance for better food and farming. The campaign aims to encourage people to “revel in the amazing alchemy” by baking and buying genuine sourdough while educating people about imitation “sourfaux.” The organization is also calling for UK legislation to protect traditionally-made bread. This scheme comes at a time when interest in “real food” and naturalness in ingredients is rising, while fermented products maintain their popularity.
