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Yakult’s first new flavor in 46 years signals shift toward sensory-led functional beverages
Yakult Singapore has unveiled a new peach-flavored probiotic cultured milk drink, marking the company’s first flavor innovation in Singapore since flavored Yakult was introduced in 1980. The launch reflects growing consumer demand for variety, wellness-focused beverages, and functional products that deliver both health benefits and sensory appeal.Phil Cook, head of strategic marketing at Oterra, discusses the F&B industry’s move from synthetic to natural colors in response to regulatory pressures and growing consumer health concerns. He highlights why certain shades, such as blue and white, are particularly difficult to replicate and how innovations in biotechnology are helping manufacturers enhance the performance and reliability of natural colors.
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Phil Cook, head of strategic marketing at Oterra, discusses the F&B industry’s move from synthetic to natural colors in response to regulatory pressures and growing consumer health concerns. He highlights why certain shades, such as blue and white, are particularly difficult to replicate and...



























