Andrew Hart, director of Strategic Marketing and Business Development, Flavors & Encapsulates at Balchem, explores how the company’s advanced encapsulation technology helps brands turn science-backed ingredients into delicious, consumer-ready products. He highlights where demand is strongest and shares the key trends shaping the next generation of functional foods and drinks. Hart also dives into the fast-evolving world of GLP-1-driven consumer behavior, outlining how manufacturers can create GLP-1-friendly formulations and how Balchem’s ingredient portfolio supports better taste, texture, and nutrition in this emerging space.