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Plant-based naming dispute: How the EU’s new rules could disrupt food marketing
Yesterday saw an EU trilogue discussion about whether plant-based foods can use meat-related names on alternative F&B products — and the result is a mixed bag of bans and restrictions on certain terminology, which will have an impact on farmers, brands, and companies operating in the plant-based space.Amber McKinzie, Cargill’s marketing manager for sugar reduction, highlights the sustainability and cost benefits of fermentation-derived sweeteners like EverSweet, the company’s stevia-based ingredient. With Cargill making significant investments in fermentation, McKinzie explains how the method reduces land and water use and mitigates supply chain risks, as it can be implemented anywhere globally.
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Future of food processing Mar 2026
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Amber McKinzie, Cargill’s marketing manager for sugar reduction, highlights the sustainability and cost benefits of fermentation-derived sweeteners like EverSweet, the company’s stevia-based ingredient. With Cargill making significant investments in fermentation, McKinzie explains how the method...





























