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Herbal & Fruit Extracts (West Europe) innovation

Oct 2014
ABSTRACT
New West European product launches tracked containing herbal & fruit extracts demonstrated a 3% overall decrease in H1 2014 from H1 2013. The top category for tracked launches utilizing herbal & fruit extracts in the region was Ready Meals (17%), with rosemary extract being the leading herbal &... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Soup
  2. Savory/Salty Snacks
  3. Energy & Sports Drinks
INGREDIENTS ANALYZED
Food & beverage launches only;
Rosemary extract
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-3% (2014 vs 2013)

TOP COMPANY
Unilever

TOP CATEGORY
Ready Meals

TOP INGREDIENTS
Rosemary extract

REGION ANALYZED
West Europe

DATE ANALYZED
2014 vs 2013

Previous Ingredient Analysis on FoodIngredientsFirst.com

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